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"With MyFedAccessSM, You Always Have Access" ©

A Multi-Tier/Multi-Prong Marketing Approach


Plan & Execute Tactile Marketing Strategies


Prepare Skillful Pitch Presentations


Prospective Customer Relationship Management


Our Mission is Marketing Your Services
"With MyFedAccessSM, You Always Have Access" ©
PHASE I--Staging the Marketing Approach Plan (MAP): PHASE I -- Staging the Marketing Approach Plan (MAP) Which Federal Government Agencies Will You Put On Your MAP? If required, and at no additional cost to you,
MyFedAccessSM will also consult with Subject Matter Experts (SMEs) to gain a greater understanding
of your disciplines. During the "Staging" period MyFedAccessSM will also perform a search for
imminent opportunities that should be tracked and discussed in meetings with contract decision-makers. While it is commonly
known that the decision-makers inside an agency consist of Program/Project Managers, Contract Officers, and
Cognizant Technical Officers (sometimes referred to as the Contract Officer's Technical Representative or COTR),
"Staging" presents an opportunity to identify the individuals who actually hold these positions.
PHASE II--Engaging Federal Government Decision-
MyFedAccessSM will begin to navigate the MAP immediately following
the "Staging" period. If required, and at no additional cost to you, MyFedAccessSM will consult
with Agency-Specific Experts (retirees who formerly served as Program/Project Managers, Contract Officers, and
intra-Agency Small Business Advocates) to gain greater access to current Federal government contract decision-makers
within a specific agency. Many contractors fail to consider the culture of an agency before making their marketing
approach. For example, the weight and influence that certain positions carry may be greater at one agency than at
another--at one agency the Contract Officer may defer to the Program/Project Manager, while the reverse may be true at
another agency. Furthermore, even though an individual may hold one of these key positions, there may still be subordinates
that are consulted before contract decisions are made. Knowing the intra-personnel dynamics of an agency makes it
easier to successfully navigate the MAP. PHASE II -- Engaging FedGov Decision-Makers Meeting w/OSDBU & Procurement Personnel Through experience we gained while teaching the Acquisition & Assistance
Certification Program (CLICK HERE to See
Case Study No. 2), MyFedAccessSM understands and knows the role each plays in the
procurement process, including the role played by the Office of Small Disadvantaged Business Utilization
(OSDBU)--which may be lesser or greater depending on whether an agency is in compliance with government mandated
set-aside goals. The experience we gained while analyzing the effectiveness of various Federal government Disadvantaged
Enterprise Set-Aside Programs (CLICK HERE to See Case
Study No. 1) gave MyFedAccessSM in-depth knowledge and insight in regard to how
set-aside programs are designed, administered, and monitored by government agencies.
PHASE III--Cultivating Relationships with Federal
After "Staging" and "Engaging," MyFedAccessSM will start "Cultivating"
relationships with the Federal government contract decision-makers that we meet with on behalf of your firm. At
MyFedAccessSM we know sole source contract awards require competing for relationships.
Part of the MyFedAccessSM marketing approach is having an exit strategy that requires establishing
at least one actionable item that leads to another engagement. When more than one government agency is included on
the MAP we use inter-agency referrals to leverage the access we have at one agency to gain access at another.
You will receive verifiable reports that document the meetings and contacts that occur. The MyFedAccessSM
Marketing Reports that you receive are designed to provide you with details of our marketing efforts, like: how
we "Staged" an agency, who we "Engaged," and with whom we are "Cultivating" relationships. PHASE III -- Cultivating Relationships w/Decision-Makers Networking w/SBA & Agency-Specific Experts We will summarize and forward to your attention all verbal and written
communications between MyFedAccessSM and the decision-makers within the government agencies that we
market on behalf of your firm. These are the kind of proactive and interactive engagements that must be sustained over
an extended period of time before you can have a Relationship-Based Contracting status with Federal government
contract decision-makers. No doubt the MyFedAccessSM Results-Oriented Marketing Approach is the
same or similar to the marketing efforts you would make toward government agencies if your offices were located
in or near Washington, DC.
To help ensure favorable results, MyFedAccessSM will work with you
to plot a Marketing Approach Plan (MAP) to follow while we navigate our way through the Federal government agencies
that you wish to have on your client list. During Phase I we will "Stage" the agencies that we are going to market on your
behalf, before we start to "Engage" its decision-makers. And through ongoing dialogue and perusing your company
brochures and Web site, we will become more fully aware of your capabilities as we assimilate into your corporate
culture. This will allow MyFedAccessSM to customize the marketing approach accordingly.
Appointments will not be scheduled at any government agency until we are certain of the names and titles of individuals
who hold key positions therein. This Results-Oriented Marketing Approach helps to ensure that we can realize
maximum results with a minimum of effort.

Makers (Following the MAP):

Hence, MyFedAccessSM is fully aware of who the government's decision-makers are, and why it is
important to "Engage" them. This is why we believe that a multi-prong and multi-tier approach is the best to take.
Anything less is a flawed marketing approach.
Government Decision-Makers:

As "the eyes & ears of your in-house Business Development efforts," MyFedAccessSM
literally brings you and your capabilities to the table with Federal government contract decision-makers. You will be able
to keep your eye on the "big picture" while we augment your in-house Business Development Plan with
tactile marketing strategies that focus on positioning your company to receive sole source and set-side contracts.